The Gulf Organization for Industrial Consulting (GOIC) recently signed an agreement with Alef International Public Relations Company, under which Alef will manage GOIC’s strategic media communications, which aim to achieve industrial collaboration and coordination among the GCC countries.

GOIC Secretary General Abdulaziz Bin Hamad Al-Ageel said the agreement concluded with Alef aims to boost GOIC’s business and support to all communication activities in the region and further increase GOIC media presence, while highlighting the GOIC’s role in supporting the industrial sector in the GCC countries and promoting investment and strengthening Gulf cooperation.

Al-Ageel outlined that within the framework of the contract, Alef will provide public relations support to all major activities and events organized by the GOIC, including those in which it takes part, such as the Gulf Industrialists XIII Conference and the International Exhibition to be held along with this conference under the patronage of the Custodian of the Two Holy Mosques King Abdullah on Jan. 17-19, 2012, in addition to the launch of the industrial map scheduled for the end of September 2011, and other events.

Alef International CEO Rabih El-Amine expressed his thanks to the GOIC for showing confidence in Alef. Promising to provide high quality services to the organization, El-Amine said: “We are delighted to work with GOIC. We are fully confident we will meet GOIC’s expectations.”

The contract was signed between Yasser Al-Ghaslan, GOIC Business Development and Marketing Manager, and Rabih El-Amine for Alef PR Company, a subsidiary of Alef International.

GOIC is the leading expert in industrial consultations and strengthening integration and coordination among the GCC industrial countries. Its presence is an essential link to ensure the speed and regularity of the rhythm of industrial development in the region and it has key contributions in the formation of industrial policy in the GCC countries, especially in the consolidated industrial strategy adopted by these countries.

About Alef International

Alef International is an independent regional company engaged in a broad range of communication services listed in three divisions. Alef Publishing: It has a strong legacy in publishing corporate and industrial magazines. Its current publishing portfolio includes the highly successful Arabic and English-language editions of the SABIC (Saudi Basic Industries Corporation) magazine, the Arabic-English editions of the Saudi Council for Cooperative Health Insurance (CCHI) magazine, and Saudi Voyager for the Saudi Commission for Tourism and Antiquities (SCTA) and others, Alef PR: Its public relations portfolio includes the Saudi Commission for Tourism and Antiquities (SCTA), Gulf Organization for Industrial Consultancy (GOIC) in Qatar, Injaz Development Company in Riyadh, and others.

Alef Media: Its media representation includes The Economist magazine – Saudi Arabia, and Levant, The Guardian, The Observer, The Week Magazine, The Associated Newspaper, The Wall Street Journal.

Based in Riyadh, Saudi Arabia, and with offices in Beirut and Dubai, Alef boasts of excellent business connections across the GCC, Levant and Egypt and a strong alliance with European and international communications experts.